Tactical Prompt #1 – LinkedIn Posts for Product Feature Announcements
Stop spending 10+ hours creating individual LinkedIn posts for every product launch. This AI prompt creates LinkedIn content plan that actually drives demo sign-ups and feature adoption.
Yesterday I watched a product-marketing friend spend an entire afternoon on a single LinkedIn post about her new analytics dashboard. She rewrote the hook four times. She brainstormed over the CTA twice. She still wasn't sure about publishing.
Sound familiar?
Most product marketers spent a minimum 2 hours polishing one launch post.
LinkedIn should be your fastest GTM amplifier. But writing copy that educates, engages, and converts feels impossible when you're continuously switching between:
launch timelines
sales decks
website upgrades
ad campaigns
stakeholder updates
What if one prompt can create a full week of high-impact launch content in minutes?
All with
Hooks
CTAs
variations
I'll show you how.
🛠️ The Prompt
Copy this into ChatGPT, Claude, or Gemini. Replace the bracketed sections with your details:
You are a senior B2B SaaS product marketer and expert LinkedIn copywriter.
Context: We're launching a new product feature called [FEATURE NAME]. Our goal is to create a week's worth of engaging LinkedIn posts that explain this feature, highlight its benefits, and drive adoption among [TARGET AUDIENCE, e.g., growth marketers, product teams, etc.]. Posts should reflect the brand voice: [BRAND TONE – e.g., professional, witty, data-driven].
Your task:
Generate 5 LinkedIn post drafts in the following formats:
1. Text post (max 300 words) – feature announcement + relatable pain point
2. Carousel outline – title + 5-7 slides with content ideas and CTA
3. Video script (under 90 seconds) – story-led demo explainer
4. Poll – address a common challenge this feature solves
5. Testimonial-style post – write a mock user quote with measurable outcome
Constraints:
- Each post must highlight how [FEATURE NAME] saves time or solves a clear problem
- Use simple, punchy language that works on LinkedIn
- Include a clear CTA (e.g., "Try the new feature," "Book a demo," "Tell us your use case")
- Avoid jargon, clichés, and passive voice
Output format:
Use markdown formatting with clear headings for each post type. Keep it immediately usable in LinkedIn drafts.How to use
Fill in your feature name, target audience, and brand tone. Get your feature content calendar.
Quick Win of the Day
Add “Use vivid language. Open with a customer quote or metaphor” to any prompt when outputs feel generic.
🔒 PREMIUM SECTIONS (Unlocked in This Issue)
🎨 Personalize It
→ Step-by-step instructions for adapting this prompt across 7 different industries, company sizes, and expertise levels. Includes variable-modification templates and before/after examples…
Step-by-Step Personalization Guide
1. Modify Variables for Your Context
Replace [FEATURE NAME] with benefit-driven versions Instead of “Analytics Feature,” use “Real-time Engagement Tracker for B2B Sales Teams”
Tailor [TARGET AUDIENCE] by role and seniority “Marketing leaders in mid-sized SaaS companies”
Define [BRAND TONE] using your voice guide “bold, playful, analytical”
2. Adjust for Industry-Specific Language
Finance: “compliance-ready,” “risk scoring,” “audit trail”
Healthcare: “HIPAA-aligned,” “clinical efficiency,” “patient-first UX”
Education: “teacher-friendly,” “learning outcomes,” “assessment insights”
3. Customize by Company Size
Startup: Focus on speed and experimentation. Add: “We move fast. So should our launches.”
SMB: Emphasize ROI and ease. Include: “Highlight how this solves 80% of your team’s daily pain.”
Enterprise: Align with compliance and scale. Add: “Include value alignment with enterprise security goals.”
Before / After Examples
Generic Version: We’re launching [FEATURE NAME]. Create LinkedIn posts for [TARGET AUDIENCE].
Personalized for SaaS Startup: We’re launching our “Smart Follow-up Reminder” inside our sales productivity suite. Create LinkedIn content for SDR managers at B2B SaaS startups. Focus on how this saves 6+ hours/week and lifts response rates by 22%.
📊 Real Examples
→ Live test results from 5 different SaaS companies, with annotated inputs/outputs and performance analysis. See why Version A got 3× more engagement than Version B...
Example 1: SaaS Marketing Automation (Startup)
Input: AI-Powered Email Sequence Generator for growth marketers
Output Quality: 8.5/10
Winning Text Post:
“Hate writing cold emails that get ignored?
Meet our new AI-Powered Sequence Generator — it crafts full campaigns based on your ICP and offer.
No copywriter? No problem.
Marketers are saving 6+ hours a week and getting 23% more replies.
Try it. Break the silence.
👉 $Link to demo$”
Why It Worked
Clear ICP and pain point
Humor and confidence in tone
Measurable benefit + direct CTA
Strong emotional hook (“hate writing emails”)
✨ Sample Output
Complete campaign pack from a fintech startup’s AI-powered spend-tracking launch, including engagement metrics and conversion data…
Sample Campaign: Fintech Spend Anomaly Detection
1. Text Post (Problem-Led)
CFOs lose sleep over hidden spend leaks.
Manual reviews miss patterns buried in 10,000+ transactions.
Our new AI-Powered Spend Detection flags anomalies in real-time. Trained on 5 M data points. Audit-ready insights.
Result? 18 % reduction in unapproved spend in 90 days.
“It caught a $92 K duplicate invoice in seconds.” – Global CFO
Ready to stop the silent drain? → [Book demo]
Quality Rating: 9/10
Strengths: executive-focused language, specific metrics, credible testimonial
Performance: 3,100 views, 15 demo requests, 2 closed deals
User Persona: CFOs and Risk Managers at mid-market companies
2. Carousel Outline — “Why Finance Leaders Choose AI for Spend Control”
Slide 1 – The Problem: Hidden spend leaks drain budgets
Slide 2 – Manual Reviews Fail: Humans miss transaction patterns
Slide 3 – AI-Powered Detection: 5 M anomaly-training dataset
Slide 4 – Audit-Ready Insights: Transparent, explainable, exportable
Slide 5 – Real Results: 18 % spend reduction in 90 days
Slide 6 – Customer Quote: “$92 K duplicate caught in seconds”
Slide 7 – CTA: “Book your demo” → [Link]
🔄 Prompt Variations
5 specialized versions optimized for different goals: demo generation, educational content, competitive positioning, internal enablement, and investor updates...
Detailed Premium Section Draft
Variation 1: Demo-Focused (High-Converting)
Generate LinkedIn posts optimized for demo signups. Each post must include:
A friction-based hook (what's broken today)
Clear before/after scenario
Specific demo CTA with urgency
Social proof element
Focus on conversion over education.Variation 2: Educational Content (Thought Leadership)
Create LinkedIn posts that establish expertise around [FEATURE CATEGORY]. Posts should:
Explain industry best practices
Position our feature as the evolved solution
Include "how-to" elements
End with soft CTA for resources
Build authority before selling.Variation 3: Competitive Positioning
Generate posts that differentiate us from [COMPETITOR] without direct mention:
Highlight unique capabilities
Address competitor weaknesses indirectly
Use customer success stories
Include comparison-friendly languageVariation 4: Internal Enablement
Create internal social content for employees to share:
Company culture angle
Behind-the-scenes development
Team celebration posts
Founder/leadership perspectives
Make it authentic and share-worthy.Variation 5: Investor Update Style
Generate posts suitable for investor/stakeholder updates:
Metrics-heavy language
Market opportunity framing
Traction and growth indicators
Strategic vision elements
Professional tone with growth story.🧠 Advanced Techniques
Power user strategies for chaining prompts, A/B testing frameworks, and combining with sales enablement workflows. Plus model-specific optimizations…
Chain-of-Thought Extensions
Pre-Prompt: “Analyze our target audience's top 3 pain points around $CATEGORY$”
Main Prompt: Use pain points to generate content
Post-Prompt: “Optimize the best-performing post for different audiences”
Multi-Step Workflow
Step 1: Market Research
"What are the biggest challenges [AUDIENCE] faces with [CATEGORY]?"
Step 2: Content Generation
[Main prompt with research insights]
Step 3: Optimization
"Take the text post and create 3 variations: one for warm audience, one for cold, one for enterprise buyers"
Step 4: Distribution Planning
"Suggest optimal posting times and platform-specific adaptations"
A/B Testing Framework
Test hook variations (pain-first vs. outcome-first)
Compare CTA styles (direct vs. consultative)
Measure post length impact (short vs. medium)
Track emotional vs. logical appeals
Model-Specific Optimizations
ChatGPT: Best for structured, format-specific outputs
Claude: Superior for storytelling and nuanced tone
Gemini: Excellent for visual suggestions and multimodal content
🧠 Advanced Techniques – Real-World Applications
Case Study 1: Chaining Prompts for Outreach Testing (SaaS Startup)
Use Case: A growth marketer used a 4-step prompt chain to ideate, generate, and refine LinkedIn posts.
Steps Used:
Pre-prompt: Identify ICP frustrations
Core prompt: Generate initial text post
Post-prompt: Rewrite with hook variations (emotional, logical, tactical)
Final prompt: Optimize CTA per persona
Result: 2.8× higher demo request rate vs. standard post, using only ChatGPT.
Case Study 2: A/B Testing Variants in Fintech Launch
Tested: Hook-first vs. Outcome-first post for CFO audience.
Findings:
Hook-first version generated 17% more clicks.
Outcome-first drove 2× longer time-on-post but fewer conversions.
Optimization Tip: Pair both in carousel → slide 1 as hook, slide 2 as measurable benefit.
Tell me in the comments: Which prompt worked best for your last product launch?
📈 Industry Deep-Dive
How this prompt applies specifically to healthcare, fintech, and EdTech sectors, with compliance considerations and regulatory-safe language modifications…
Healthcare Tech Application
The healthcare industry requires careful language around compliance, outcomes, and credibility. Here’s how to modify the prompt:
Modified Prompt for HealthTech:
You are a healthcare product marketer crafting LinkedIn posts about [FEATURE NAME].
Audience: Hospital CIOs, CMOs, Clinical IT Directors
Tone: Professional, evidence-backed, patient-focused
Compliance: Use terms like "clinically validated," "HIPAA-compliant," "peer-reviewed"
Avoid: Outcome guarantees, medical claims, overpromising language
Include: Case studies, efficiency metrics, workflow improvements
Generate posts that emphasize:
- Clinical workflow optimization
- Patient safety improvements
- Regulatory compliance
- Cost reduction with quality maintenanceLogistics Tech Adaptation
Prompt Modifications:
Use terms like “fleet visibility,” “route optimization,” “downtime alerts”
Emphasize ROI: reduced delays, fuel savings
Avoid overly technical language; prioritize dispatch and ops team clarity
Ideal Users: Ops heads, logistics coordinators, SCM managers
Retail Tech Adaptation
Prompt Modifications:
Phrases: “POS data,” “store conversion,” “checkout drop-off”
Focus: Increase footfall, optimize inventory, reduce abandonment
Audience: Regional managers, omnichannel marketing leads
LegalTech Adaptation
Prompt Modifications:
Safe phrasing: “document automation,” “compliance-ready summaries”
Roles: Legal ops, paralegals, contract managers
CTA Focus: Reduce risk, speed up review cycles
Fintech Considerations
Emphasize security and regulatory compliance
Use conservative language around performance
Include audit trails and transparency
Focus on risk reduction and compliance
EdTech Adaptations
Emotional storytelling about student outcomes
Teacher and administrator perspectives
Budget-conscious messaging
Evidence-based learning improvements
Personalized Prompts for Industry, Role, etc.
1. Personalization Prompt by Industry
Get industry-specific versions for healthcare, fintech, EdTech, and more. Includes compliance language and sector-specific terminology...
→ Detailed Prompt:
You are an expert prompt engineer specializing in [INDUSTRY] marketing.
Take this LinkedIn post generation prompt and adapt it for [SPECIFIC INDUSTRY]:
[ORIGINAL PROMPT]
Modifications needed:
- Industry terminology: [LIST TERMS - e.g., "clinical workflow," "regulatory compliance"]
- Compliance considerations: [LIST REQUIREMENTS - e.g., "HIPAA-safe language," "FDA guidelines"]
- Audience specifics: [DEFINE ROLES - e.g., "Hospital CIOs," "Risk Managers"]
- Success metrics: [INDUSTRY KPIS - e.g., "patient outcomes," "cost reduction"]
Output a fully adapted prompt that:
- Uses industry-appropriate language
- Addresses sector-specific pain points
- Includes relevant compliance constraints
- Optimizes for industry-standard success metricsFormat as copy-paste ready prompt with [BRACKETS] for customization.
Customized Prompt for “Product Heads”
You are the Head of Product at a high-growth B2B SaaS company and an experienced LinkedIn storyteller who enjoys sharing strategic insights from the product trenches.
### Context
We’re rolling out a new capability called **\[FEATURE NAME]**. Your mission is to craft a week’s worth of LinkedIn posts that:
* Explain **what the feature is** and **why it landed on the roadmap**
* Show how it accelerates **\[ROLE-SPECIFIC KPIs – e.g., activation rate, expansion revenue, NPS]**
* Inspire adoption among **\[TARGET AUDIENCE – e.g., fellow product leaders, C-suite peers, GTM partners]**
* Reflect our brand voice: **\[BRAND TONE – e.g., candid, data-backed, forward-thinking]**
### Product-Head Lens
Keep in mind your day-to-day reality:
* **Daily responsibilities:** prioritisation, roadmap trade-offs, stakeholder buy-in, shipping at quality
* **Decision scope:** own product vision and P\&L impact; sign-off on release sequencing
* **Success metrics:** ARR lift, feature adoption %, retention/expansion, customer love (NPS/CSAT)
* **Collaboration needs:** align Engineering, Design, Sales-CS, RevOps, Finance
* **Expertise level:** comfortable mixing strategic narrative with light technical depth
### Your Task
Draft **5 LinkedIn posts** in these formats—each one through the strategic, metrics-minded voice of a Product Head:
1. **Text post (≤ 300 words)** – announce the feature, ground it in a high-stakes product decision or market insight, and pose a question to spark exec-level discussion.
2. **Carousel outline** – title plus 5-7 slide ideas: problem framing → decision criteria → feature value → success metric spotlight → call-to-action.
3. **90-second video script** – story-led walk-through: the “why” behind the build, quick demo, and closing with the north-star metric you expect to move.
4. **Poll** – surface a common prioritisation dilemma (e.g., “Speed vs. depth: what wins your next sprint?”) that this feature resolves; include follow-up comment prompt.
5. **Testimonial-style post** – mock quote from a beta customer or internal stakeholder highlighting a quantifiable win (e.g., “Cut onboarding time by 32% in two weeks”).
### Constraints
* Every post must clarify **how \[FEATURE NAME] saves time, drives revenue, or deepens user engagement**.
* Use concise, actionable language that resonates with busy product execs—no fluff, minimal jargon.
* End with a **clear CTA** (e.g., “Book a strategy call,” “Join the beta,” “Share your roadmap question”).
* Favour active voice and real numbers; skip clichés.
### Output Format
Provide the deliverables in **Markdown** with clear H2 headings for each post type so they can be pasted directly into LinkedIn drafts.2. Personalization Prompt by Professional Role
Customize for marketing managers, product managers, founders, and more. Each version speaks directly to role-specific challenges and workflows...
→ Detailed Prompt:
You are a role-specific prompt adaptation specialist.
Rewrite this LinkedIn content generation prompt for a [PROFESSIONAL ROLE]:
[ORIGINAL PROMPT]
Consider the role's:
- Daily responsibilities: [LIST TASKS]
- Decision-making scope: [DEFINE AUTHORITY]
- Success metrics: [ROLE-SPECIFIC KPIS]
- Collaboration needs: [TEAM DEPENDENCIES]
- Expertise level: [TECHNICAL DEPTH]
Adapt the prompt to:
- Match the role's typical language and priorities
- Address role-specific pain points
- Generate outputs suitable for their workflow
- Include relevant stakeholder considerationsThe adapted prompt should feel like it was written specifically for someone in this role, using their terminology and addressing their unique challenges.
3. Personalization Prompt by Company Size
Versions for startups, SMBs, and enterprise companies. Each accounts for different resource levels, approval processes, and scaling needs...
→ Detailed Prompt:
You are a company-size optimization specialist.
Customize this prompt for a [COMPANY SIZE] organization:
[ORIGINAL PROMPT]
Company size considerations:
- Resources: [BUDGET/TEAM SIZE]
- Decision process: [APPROVAL WORKFLOW]
- Tools available: [TECH STACK]
- Scaling needs: [GROWTH STAGE]
- Operational style: [FAST/STRUCTURED]
Modify the prompt to:
- Match resource constraints/advantages
- Align with decision-making speed
- Optimize for available tools
- Account for scaling requirements
- Reflect operational complexity
Output format should match the company's typical workflow - scrappy for startups, structured for enterprise.4. Personalization Prompt by AI Expertise Level
Beginner, intermediate, and advanced versions. Each provides the right level of guidance and complexity for the user's AI experience...
→ Detailed Prompt:
You are an AI expertise adaptation specialist.
Modify this prompt for [EXPERTISE LEVEL] AI users:
[ORIGINAL PROMPT]
Expertise considerations:
- AI familiarity: [BASIC/INTERMEDIATE/ADVANCED]
- Technical comfort: [SIMPLE/MODERATE/COMPLEX]
- Learning goals: [LEARN/APPLY/OPTIMIZE]
- Common mistakes: [TYPICAL ERRORS AT THIS LEVEL]
- Desired guidance: [STEP-BY-STEP/SUGGESTIONS/AUTONOMY]
Adapt the prompt to:
- Match the user's comfort level with AI
- Provide appropriate guidance/autonomy
- Include relevant learning elements
- Avoid overwhelming or under-challenging
- Add safety nets for common mistakesThe result should feel perfectly calibrated to the user's current AI skill level.
5. Personalization Prompt by Specific Goal or Outcome
Goal-focused versions for demo generation, thought leadership, competitive positioning, and more. Each optimizes for specific business outcomes...
→ Detailed Prompt:
You are a goal-optimization specialist.
Rewrite this prompt to achieve [SPECIFIC GOAL]:
[ORIGINAL PROMPT]
Goal parameters:
- Success metric: [MEASURABLE OUTCOME]
- Timeline: [URGENCY/DURATION]
- Key barriers: [OBSTACLES TO OVERCOME]
- Target audience: [DECISION MAKERS]
- Success criteria: [WHAT "GOOD" LOOKS LIKE]
Optimize the prompt to:
- Directly address the goal
- Include goal-specific language
- Generate outputs that drive the outcome
- Provide measurement suggestions
- Account for goal-related constraintsThe modified prompt should be laser-focused on achieving the specific outcome, with every element contributing to that goal.
6. Personalization Prompt by Geographic or Cultural Context
Regional adaptations for North America, Europe, Asia, and more. Includes cultural communication styles and local platform preferences...
→ Detailed Prompt:
You are a cultural adaptation specialist.
Customize this prompt for [GEOGRAPHIC REGION]:
[ORIGINAL PROMPT]
Regional considerations:
- Communication style: [DIRECT/DIPLOMATIC/FORMAL]
- Cultural values: [INDIVIDUALISM/COLLECTIVISM/HIERARCHY]
- Platform preferences: [LINKEDIN/WHATSAPP/WECHAT]
- Business practices: [RELATIONSHIP/TRANSACTION FOCUSED]
- Regulatory environment: [GDPR/PRIVACY LAWS]
Adapt the prompt to:
- Match regional communication norms
- Include cultural sensitivity
- Optimize for preferred platforms
- Account for local business practices
- Ensure regulatory complianceThe result should feel native to the region and culturally appropriate for the local business environment.
7. Personalization Prompt by AI Model or Tool
Optimized versions for ChatGPT, Claude, Gemini, and other AI models. Each leverages the specific strengths and works around limitations...
→ Detailed Prompt:
You are an AI model optimization specialist.
Optimize this prompt for [AI MODEL]:
[ORIGINAL PROMPT]
Model characteristics:
- Strengths: [CREATIVITY/LOGIC/ANALYSIS]
- Limitations: [CONTEXT/REASONING/KNOWLEDGE]
- Optimal structure: [STEP-BY-STEP/CONVERSATIONAL/DIRECT]
- Parameter settings: [TEMPERATURE/TOKENS/FREQUENCY]
- Common issues: [TYPICAL PROBLEMS WITH THIS MODEL]
Modify the prompt to:
- Leverage model strengths
- Work around limitations
- Use optimal prompting structure
- Include model-specific instructions
- Prevent common failure modesThe adapted prompt should perform significantly better on the specified AI model than a generic version.
Conclusion
Your LinkedIn feature announcements don't need be time-consuming anymore. These tactical prompts give you proven frameworks that drive real engagement.
Stop wasting time staring at blank posts when you launch new features. Copy these templates, customize for your product, and watch your announcement posts generate actual conversations.
Ready to 10× your LinkedIn content velocity?
Loved this post?
Other prompts that I’ve shared earlier:
If you’re not a subscriber, here’s what you missed earlier from my another newsletter:
Nathan Latka SaaS Playbook - 34 Growth Tactics, 15 Growth Hacks and AI Prompts (Part 1 of 2)
The Lenny Rachitsky Playbook : Prompts, Growth Frameworks, and Strategies - Part 1 of 2
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