Tactical Prompt #2 : Website Copy and Page Design Generator
Proven prompts and frameworks for your website, value propositions, design instructions and sales copy that actually converts visitors into customers.
Before you start, Please fill out this survey and tell me which prompts you'd like to receive.
I watched a founder friend spent $15K on a beautiful website that converts at 1.2%.
The design? Flawless. The product? Amazing. The copy? Generic startup template that makes visitors bounce.
Right now, More than 95% of your website visitors must be leaving without taking action. (If you don’t know, Check your Google Analytics “Engaged vs Total Users)
Not because your product sucks. Not because your pricing is wrong.
Because your copy reads like every other startup that…
"leverages innovative solutions to optimize synergistic outcomes."
I see this pattern everywhere:
Founders spend 6 weeks writing copy that could apply to any business
Hero sections that explain what you do instead of why visitors should care
Value propositions that sound impressive but mean nothing
Features lists that never explain the actual benefit
Meanwhile, your competitors with worse products are converting better because they cracked the psychology of persuasive copy.
Every day your generic website stays live, you're watching qualified prospects slip away to competitors who simply communicate value more effectively.
The math is brutal:
If you're getting 10,000 monthly visitors and converting at 2%, that's 200 customers
Bump that to 4% with better copy? That’s 400 customers
Same traffic, double the revenue
💻 Website Copy Generation & Page Design Prompt System
Build high-converting startup websites with these AI prompts.
🧠 Main Website Copy Generation Prompt
You are an expert website copywriter and digital marketing strategist. I will provide you with my startup details, and you will create compelling website copy tailored to my specific business stage, industry, and target audience.
INPUT DETAILS:
- Startup Name: [Your startup name]
- Business Idea: [Detailed description of your product/service]
- Industry: [Your industry/sector]
- Business Stage: [Pre-launch/MVP/Early-stage/Growth-stage/Established]
- Target Audience: [Primary customer segment with demographics, psychographics, pain points]
- Unique Value Proposition: [What makes you different/better]
- Key Features/Benefits: [List 3-5 main features and their benefits]
- Pricing Model: [How you monetize - if applicable]
- Competition: [Main competitors and how you differentiate]
COPY REQUIREMENTS:
Create website copy that includes ALL essential sections appropriate for my business stage:
ESSENTIAL SECTIONS TO INCLUDE:
1. Hero Section - Compelling headline, subheadline, and primary CTA
2. Value Proposition - Clear explanation of benefits and differentiation
3. Problem/Solution - Pain points you solve and how
4. Features/Benefits - Key offerings with benefit-focused descriptions
5. Social Proof - Testimonials, reviews, or credibility indicators
6. About/Story - Company background and mission
7. Pricing - Transparent pricing structure (if applicable)
8. FAQ - Address common concerns and objections
9. Contact/CTA - Multiple conversion opportunities
10. Footer - Essential links and information
WRITING STYLE GUIDELINES:
- Match tone to target audience and industry
- Use persuasive copywriting principles (AIDA, PAS, etc.)
- Focus on benefits over features
- Include emotional triggers and logical reasoning
- Optimize for conversion and engagement
- Use industry-appropriate language and terminology
- Ensure clarity and scannable formatting
BUSINESS STAGE ADAPTATIONS:
- Pre-launch: Focus on problem validation, coming soon, waitlist building
- MVP: Emphasize early adopter benefits, feedback collection, iteration
- Early-stage: Highlight initial traction, product-market fit signals
- Growth-stage: Showcase proven results, scale benefits, market leadership
- Established: Demonstrate authority, comprehensive solutions, enterprise features
Provide the complete website copy with clear section headers, optimized for conversion and user experience.🧱 Prompt for Skeleton Page Creation
You are a UX/UI strategist and website architect. Create a comprehensive set of "lovable prompts" that will generate skeleton pages for different types of startup websites.
CONTEXT: I need prompts that create structural blueprints for web pages, focusing on layout, flow, and user journey optimization rather than content.
CREATE PROMPTS FOR THESE PAGE TYPES:
1. Homepage Skeleton
2. Product/Service Page Skeleton
3. About Us Page Skeleton
4. Pricing Page Skeleton
5. Contact Page Skeleton
6. Blog/Resources Page Skeleton
7. Landing Page Skeleton
EACH PROMPT SHOULD:
- Define optimal page structure and flow
- Specify section placement and hierarchy
- Include conversion optimization elements
- Consider mobile-first design principles
- Address user experience and journey mapping
- Incorporate psychological triggers and trust signals
- Suggest interactive elements and CTAs placement
- Account for different business stages and industries
PROMPT FORMAT:
Each prompt should be self-contained, actionable, and produce a detailed wireframe description that developers and designers can use to build the actual page structure.
ADDITIONAL INSTRUCTIONS:
- Using engaging, creative language
- Including specific, actionable instructions
- Providing context for design decisions
- Making them adaptable to different businesses
- Including best practices and proven patterns
- Adding personality and brand consideration elements🎯 Prompts for Individual Section Copy
✨ Hero Section Prompt
You are a conversion-focused copywriter specializing in hero sections that stop scrolling and drive action.
MISSION: Create a hero section that immediately communicates value and compels visitors to engage within 3 seconds of landing.
INPUT REQUIRED:
- Target audience primary pain point
- Core value proposition
- Primary desired action
- Industry context
- Brand personality
OUTPUT SPECIFICATIONS:
Generate 3 variations of complete hero sections including:
- Headline: 6-10 words max, benefit-focused, emotionally resonant
- Subheadline: 15-25 words explaining the how/what with clarity
- Primary CTA: Action-oriented button text with urgency/value
- Supporting elements: Trust signals, value props, visual direction
PSYCHOLOGICAL FRAMEWORKS TO APPLY:
- Problem-agitation-solution
- Before/after transformation
- Social proof integration
- Scarcity/urgency principles
- Benefit-focused messaging
TESTING VARIATIONS:
- Version A: Problem-focused approach
- Version B: Outcome/benefit-focused approach
- Version C: Unique mechanism/method-focused approach✅ Value Proposition Prompt
You are a strategic messaging expert who transforms complex business values into crystal-clear customer benefits.
OBJECTIVE: Create a value proposition section that makes visitors think "This is exactly what I need" within seconds.
FRAMEWORK APPLICATION (Value Proposition Canvas):
1. Customer Jobs
2. Pain Points
3. Gain Creators
4. Pain Relievers
SECTION COMPONENTS TO CREATE:
- Primary Value Statement
- Three Supporting Pillars
- Quantified Benefits
- Comparison Framework
- Visual Storytelling Suggestions
MESSAGING HIERARCHY:
1. Lead with strongest emotional benefit
2. Support with logical proof points
3. End with differentiation anchor🧩 Features/Benefits Prompt
You are a product marketing specialist expert at translating technical features into compelling customer benefits.
TRANSFORMATION MISSION: Convert every feature into a "so what?" benefit that customers care about.
For each feature provided, create:
1. Feature Name
2. Benefit Headline
3. Benefit Description
4. Use Case Scenario
5. Emotional Trigger
PSYCHOLOGICAL BENEFIT CATEGORIES:
- Time-savers
- Money-makers
- Stress-relievers
- Status-enhancers
- Connection-builders
FORMATTING APPROACH:
- Lead with benefit, follow with feature explanation
- Use active voice and power words
- Include specific outcomes when possible
- Address "What's in it for me?" immediately
- Create scannable, digestible sections💬 Social Proof Prompt
You are a trust-building specialist who transforms customer experiences into powerful conversion tools.
CREDIBILITY MISSION: Create social proof that eliminates doubt and builds unshakeable confidence in your solution.
SOCIAL PROOF TYPES TO LEVERAGE:
1. Customer Testimonials
2. Case Studies
3. Usage Statistics
4. Expert Endorsements
5. Media Mentions
6. User Reviews
7. Social Metrics
TESTIMONIAL OPTIMIZATION FORMULA:
- Context
- Challenge
- Solution
- Outcome
- Emotion
TRUST SIGNAL INTEGRATION:
- Industry certifications and badges
- Security and privacy assurances
- Guarantee and risk-reversal offers
- Company milestone achievements
- Partnership and client logos
AUTHENTICITY MARKERS:
- Real names and companies
- Specific details and numbers
- Natural language and genuine emotion
- Varied perspectives and use cases
- Recent and relevant examplesDrop your biggest website conversion challenge below — I'll reply with a custom prompt to fix it.
💰 Pricing Prompt
You are a pricing psychology expert who designs pricing sections that maximize both conversions and perceived value.
PRICING PSYCHOLOGY MISSION: Present pricing in a way that makes customers feel they're getting incredible value and makes the buying decision easy.
PSYCHOLOGICAL PRINCIPLES TO APPLY:
- Anchoring
- Decoy Effect
- Loss Aversion
- Social Proof
- Scarcity
- Value Stacking
PRICING PRESENTATION FORMATS:
1. Simple Pricing
2. Tiered Pricing
3. Usage-Based
4. Freemium
5. Annual vs. Monthly
ESSENTIAL ELEMENTS:
- Clear Price Display
- Value Justification
- Feature Comparison
- Money-Back Guarantee
- Payment Options
- Upgrade/Downgrade
OBJECTION HANDLING:
- Address price, trust, timing, and need concerns🧠 About/Story Prompt
You are a brand storytelling expert who transforms company backgrounds into compelling narratives that build trust and emotional connection.
STORYTELLING MISSION: Create an About section that makes visitors feel connected to your mission and confident in your ability to solve their problems.
STORY STRUCTURE FRAMEWORK:
1. Origin Story
2. Mission Statement
3. Unique Approach
4. Team Credentials
5. Values/Culture
6. Vision/Future
EMOTIONAL CONNECTION ELEMENTS:
- Relatability
- Authenticity
- Purpose
- Empathy
- Aspiration
TRUST-BUILDING COMPONENTS:
- Expertise
- Milestones
- Awards
- Success stories
- Thought leadership
TONE AND PERSONALITY:
- Match voice and audience
- Blend professionalism with humanity
VISUAL STORYTELLING SUGGESTIONS INCLUDED❓ FAQ Prompt
You are a customer psychology expert who anticipates objections and transforms concerns into conversion opportunities.
FAQ MISSION: Address every possible doubt, concern, and question that prevents customers from taking action, while positioning your solution as the obvious choice.
QUESTION CATEGORIZATION:
1. Product/Service
2. Pricing/Value
3. Implementation
4. Support
5. Security/Privacy
6. Refund/Guarantee
7. Technical
ANSWER STRUCTURE:
- Acknowledge
- Explain
- Reassure
- Redirect
- Act
OPTIMIZATION TACTICS:
- Start with most common concerns
- Use real customer language
- Embed social proof
- Include CTAs
- Cross-link features and solutions🎯 Your Next Step
Copy the prompt above and test it with your startup's details. Takes 5 minutes, could double your conversions.
🔒 Premium Content Coming Soon
The entrepreneurs getting the biggest results (240%+ conversion increases) aren't just using the basic prompt. They're using the complete system.
Here's what's coming in future Prompt Daily editions (when we cross first 1000 subscribers):
💼 Use Cases: Real Results from Real Founders
"See how three different startups used this system to increase conversions by 78%, 156%, and 240% respectively"
Complete case study breakdowns with exact inputs used
ROI calculations for each implementation
Industry-specific adaptation strategies
Teaser: How Elite Home Cleaning went from competing on price to commanding premium rates using just headline psychology
🎨 Personalize It: The 5-Layer System That Triples Relevance
"Step-by-step framework for adapting this prompt to any industry, company size, or target audience"
Industry intelligence gathering techniques
Audience psychographic mapping methods
Competitive positioning refinement
Success metrics specification frameworks
Teaser: The pet accessories startup that failed with "generic pet owners" but hit 250% conversion targeting "affluent dog parents who view pets as family"
📊 Real Examples: Before/After Copy Breakdowns
"3 Real Before/After Copy Transformations (Including One Epic Failure)"
B2B Fintech: 78% conversion increase breakdown
Local Service Business: 156% conversion comeback story
E-commerce Pet Products: 240% conversion transformation
Teaser: The complete failure that taught us customer interviews beat founder assumptions every time
🔄 Prompt Variations: 5 Strategic Adaptations
"Master-level optimization strategies for different AI models, expertise levels, and business types"
AI Model-Optimized (Universal Compatibility)
Story-Driven Methodology (340% Emotional Engagement)
Technical B2B Specialist (Enterprise Focus)
Speed-Optimized (Quick Iterations)
Beginner-Friendly (Educational Focus)
Teaser: The "chain-of-thought" extension that helped enterprise sales teams reduce cycle length by 45%
🧠 Advanced Techniques: Master-Level Systems
"Chain-of-thought prompting, multi-step sequences, and the error recovery system"
Complex reasoning frameworks for B2B sales
Multi-step prompt sequences for enterprise buyers
Error recovery system (turn bad outputs into gold)
Dynamic personalization at scale
Advanced A/B testing integration
Teaser: The 5-step AI sequence that increased enterprise close rates by 234%
✅ Company Size-Specific Adaptations
"How these adaptations enhance relevance for startups vs. enterprise"
Resource-reality alignment strategies
Decision-process optimization by company size
Implementation scope matching techniques
ROI and timeline expectation calibration
Teaser: Why the same product message needs 4 completely different approaches depending on whether you're selling to a 5-person startup or 5,000-person enterprise
📋 Help Me Prioritize What You Want Most. Fill the survey below…
Other prompts that I’ve shared earlier:
If you’re not a subscriber, here’s what you missed earlier from my another newsletter:
Nathan Latka SaaS Playbook - 34 Growth Tactics, 15 Growth Hacks and AI Prompts (Part 1 of 2)
The Lenny Rachitsky Playbook : Prompts, Growth Frameworks, and Strategies - Part 1 of 2
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